Digital

Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on the web and mobile. By optimising this experience organisations can have a significant impact on marketing ROI, content and revenue. Let us show you how.

KPI Frameworks

Establishing a set of KPI's by which you want to measure the activity and ultimate success of your business is imperative and one of the first things you should consider. We can help you determine what KPI's you should be using a combination of industry best practise and an understanding of your business objectives.

Tagging and Tracking

Improving the performance of your site and optimising marketing campaigns is critical to the ongoing success of your business. Tagging and subsequenty tracking the journey of your customers is therefore something you must do. Implementing Google Tag Manager is the preferred industry solution and Jarmany can manage the whole process for you.

Customer Journey Analysis

Through the visualisation of the Customer Journey, the cause-and-effect relationship of various touchpoints and marketing channels can be revealed in order to identify optimisation opportunities. What role does mobile play? Which marketing channel is driving what output?

CRO (Conversion Rate Optimisation)

Successful new businesses tend to experience step-change growth during their first years. But after that, things can plateau. In addition to driving exponential growth, businesses at this stage need to focus on incremental improvements in many areas. Many small changes add up to significant improvements across the business. Conversion rate optimisation is the process of finding ways to incrementally increase conversions on websites and apps.

A/B and Multivariate Testing

In order to optimise the experience a customer has you'll need to understand what experience they prefer. Live testing using one option or move over a pre-determined period will give you the answers. This is an ongoing process that delivers highly measureable ROI.

Visualisation

Building visualisations across a range of tools that include Google Data Studio, Looker, Power BI, Tableau and Qlik is very much an integral part of what we do. Connecting multiple data sources with both current and historica data that shows you how you are performing against your KPI's at a granular level in a modern dashboard is how today's digital businesses run their operations.

Propensity Modelling

Propensity modelling can achieve 3 things:

1. The ability to understand and model customer behaviour.

2. The ability to predict decisions that customers will make and

3. The ability to help organisations better discriminate and more effectively allocate resources to the most profitable group of customers

Web Crawlers

Understand the performance of your products on your retail partner websites together with the results on search engines is now entirely possible through the use of web-crawlers. You'll be able to measure which images, what text, which price point, your share of page, your share of search results, nos of reviews and traffic to the site and pages within it. We can help you make sense of this data and report it in a way that supports the respective teams.