HOW CAN HELP THEY YOUR BUSINESS
For most businesses, the website is still the central hub via which they interact with their audiences. As such, analysing user experiences and behaviour is central to understanding how customers interact with your brand.
Multiple data sources
Obtaining data from multiple sources is essential for accurate and informative insights. Adobe Analytics can integrate with Adobe-branded and third-party tools, enabling the co-analysis of data from web, apps, CRM systems, call centres and even TV and voice assistants. Similarly, Google has an ecosystem of marketing tools that are compatible with Google Analytics, allowing imports and exports of data for marketing performance analysis and remarketing solutions.
Pre-defined and custom reports
Google Analytics has a user-friendly interface, with reports categorised into different sections – audience, acquisition, behaviour and conversions. Additionally, custom reports can be easily built to provide you with the reports that suit your business needs. Adobe Analytics can be used to build arguably more powerful and technical custom reports, with a drag-and-drop workspace and a high level of control over metrics, dimensions and variables.
Predicting the future
Adobe’s market-leading AI and machine learning uses advanced statistical analysis to spot patterns, detect trends and predict the future easily.
Cross-channel attribution
One of the hardest problems to crack is following the customer as they zig-zag between paid ads, organic search and social media channels. Analytics can help understand the customer journey and see which channels contributed the most value to the buying journey.
Cross-channel attribution
One of the hardest problems to crack is following the customer as they zig-zag between paid ads, organic search and social media channels. Analytics can help understand the customer journey and see which channels contributed the most value to the buying journey.
Data Visualisation
Data from both Google Analytics and Adobe Analytics can be easily mapped into data aggregation and visualisation tools (such as Power BI and Tableau) via APIs. Google also has its own reporting solution, Google Data Studio, which allows dashboards to be built quickly and easily.
