The Ipsos Jarmany Blog

Interested in reading more about the latest advances in data technology and wondering how this could have a positive impact for you? Browse our blogs to find out how you can start using data to help your business.

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Best Practices for Data Modelling in Qlik

Data modelling is a complicated process. But to make the most of your data and powerful platforms like Qlik, effective data modelling is critical. Without a solid understanding of Qlik data model best practices, however, you could put unnecessary strain on the platform — and never truly unlock the insights in your data.
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8 Minute Read

Why First Party Data Should Be Your First Priority

The sunsetting of third-party cookies has shaken up the marketing and advertising industry. In this blog we’re going to discuss how first party data could be the solution.
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4 Minute Read

9 Advantages of Using Tableau

Every business generates data, but only the smartest ones leverage it to understand what’s really going on in their business and make smarter decisions.
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6 Minute Read

4 Ways You Can Use Data to Enhance Your ABM Strategy

Calling all marketeers. We recently attended the Global Account Based Marketing Conference in London, and it got us thinking about all the ways data can help to enhance your ABM strategy. Find out more below…
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3 Minute Read

How to Measure the Success of Your Marketing Strategy

In order to improve, you need to be able to measure the success of your marketing efforts across a number of different channels. This article will look to broaden your understanding of your marketing performance.
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5 Minute Read

11 Benefits of Using Power BI for Data Analytics

Released in 2015, Microsoft’s Power BI is a popular choice for organisations looking to improve the analysis of their data. Why? We’ve listed 11 reasons!
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6 Minute Read

7 Best Practices for Managing Your Data

Organisations are being swarmed with data. In order for your business to be successful, you need to be able to manage your data properly.
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6 Minute Read

How to Use Predictive Analytics in Marketing

The term ‘predictive analytics’ sounds complicated, but it is actually quite straightforward. Read on to learn more about how it can help your marketing teams generate more conversions.
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5 Minute Read

A Guide to Product Performance Analysis

Almost every firm has looked to invest in data initiatives. But you need to do more than that if you want to make the most of your data and the insights it can provide…
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6 Minute Read

What is Predictive Analytics? An Introductory Guide

Predictive analytics has many proven benefits. From helping to optimise pricing to predicting the amount of demand for a particular product, this important tool has a track record of helping businesses gain a competitive edge.
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6 Minute Read

A Guide to Data Consolidation: Tips, Techniques and Benefits

The ability to capture more data represents a large opportunity for businesses to drive growth due to the insights it can provide. Read on to discover some of the ways it can assist you today.
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6 Minute Read

Six Benefits of Data-Driven Decision-Making

Success or failure for a business often comes down to the decisions made. So, how can you make sure that you’re making the right ones?
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7 Minute Read

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