Marketing analytics in this context is the performance measurement of your investments. Which channels, when, how long for and who to are questions that we can help you visualise the answers to.
Marketers need to know how their investments are performing in order to determine where they are getting their ROI from. We can help in making sense of the data from multiple marketing channels and building visualisations that demonstrate effectiveness.
Marketers want to know how effective their investments in different channels have been and how to attribute credit. We can build models that help you understand where attribution credits lie giving you the insight in where to invest.
Global companies with multiple products and services are implementing global and local promotions, offers and claims on a continuous basis. We have designed an end to end process to manage this.
Field Force Optimisation
Which stores, what times, how often and what products and services are questions organisations ask all of the time when assessing how they show up in their retail partner stores. Building reporting suites with accurate data gives you the information you need.