Amazon Web Services
Amazon Web Services (AWS) offers a range of powerful analytics services that enable businesses to collect, process, store, analyse, and visualise large volumes of data on a pay-as-you-go basis. Launched in 2006, it’s the most established of the three providers and is by far the most popular solution, with over 33% share of the cloud computing market. If you’re looking for a scalable, reliable and secure solution, with great AI and ML capabilities, then AWS is a great option for you.
Google Cloud Platform
Google Cloud Platform (GCP) is a suite of cloud computing services that runs on the same infrastructure that supports Google Search, Gmail and YouTube. It'll therefore come as no surprise that GCP offers seamless integration with other Google products (Google Marketing Platform especially), so is a great option if you’re already using multiple solutions within the Google stack. GCP also includes BigQuery, a fully-managed cloud-based data warehousing and analytics service.
Microsoft Azure
Microsoft Azure is a cloud computing service for building, testing, deploying and managing applications and services through Microsoft managed data centres. Sitting at 21% market share, Azure is the second most popular cloud vendor of the three, and, as expected, it integrates easily with other products within the Microsoft tech stack. Another great benefit of Azure is the relatively low barrier to entry, being less developer-focused than the other cloud platforms.
