The Ipsos Jarmany Blog

Interested in reading more about the latest advances in data technology and wondering how this could have a positive impact for you? Browse our blogs to find out how you can start using data to help your business.

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Beyond Cookies: How To Navigate The Upcoming Apocalypse

Are third-party cookies really disappearing? It’s a fair question since their demise has been gradual, to say the least. Back in 2015, Apple allowed Safari users to install content blockers in iOS, and Mozilla offered Tracking Protection in its Firefox web browser. Then, in 2020, Google Chrome announced plans to cut off support for third-party cookies.
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5 Minute Read

A Guide To Next-Level Product Performance Analysis For 2024

Data analytics for product managers is a higher priority than ever. As we showed in a previous post, product performance analysis allows you to glean deeper insights into the performance of your products and the driving factors contributing to this, enabling you to make more-informed strategic decisions to drive sales and business growth, even in times of increased competition.
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9 Minute Read

Ipsos Jarmany’s Year In Review

2023 has been a big year for the world. From economic uncertainty and the rising cost of living to major advancements in artificial intelligence, you could say it’s been a memorable year. But, whilst all this has been going on in the world, we’ve been focused on making 2023 one of our best yet so we can continue to provide world-class service to our clients and deliver data, analytics and AI solutions to help them drive growth and deliver efficiencies.
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5 Minute Read

Our Top 10 Predictions For Data and Analytics in 2024

It’s time for a round-up of the changes coming our way in data and analytics over the next 12 months. Before we do though, let’s look back for a moment to 2023, which has been a memorable year for us all.
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7 Minute Read

12 Essential Steps To Be AI-Ready

Want to totally transform business growth and gain massive new efficiencies? Easy. Just add a bit of AI to the mix; it’ll be a walk in the park. That certainly seems to be the message right now. But is AI adoption really that simple?
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7 Minute Read

Demystifying Data Governance

In today’s data-driven world, organisations are accumulating vast amounts of data at an unprecedented rate. This surge in data has led to various challenges, including data security breaches, privacy concerns, and regulatory compliance issues, and if you get these wrong it can have severe consequences, from damaged brand reputation to hefty fines.
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4 Minute Read

Mastering Marketing Mix Modelling: Your Roadmap To Success

We delve in to what marketing mix modelling is and how you should be using it to uncover meaningful and actionable insights to guide your marketing investments.
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5 Minute Read

Choosing The Right Data Analytics Agency: 5 Key Factors To Consider

In today’s digital landscape, data analytics has emerged as a vital tool for empowering businesses with actionable insights, enabling them to foster growth and maintain a competitive edge. However, the presence of a skills gap in the data and analytics industry is widely acknowledged, creating a significant challenge for companies seeking to establish and sustain their internal data capabilities.
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4 Minute Read

AI and Ecommerce – A Powerful Partnership For Growth

We highlight how AI can boost eCommerce performance in an increasingly competitive marketplace.
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5 Minute Read

The Frontier Model Forum; What Is It and How Will It Help Regulate AI?

The Frontier Model Forum (FMF) is a newly announced partnership aimed at promoting the responsible and safe development of AI models. In this blog we delve into what it means for the AI industry.
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3 Minute Read

Are You AI Ready? Build Your Framework for Success

We highlight the AI opportunity for businesses and the best way to maximise the value of your AI investment.
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5 Minute Read

Microsoft Fabric 101: The Comprehensive Analytics Solution for Businesses

In a world where data is the new currency, businesses are constantly seeking innovative ways to extract valuable insights from their data, so they can make data-driven decisions that drive competitive advantage and business growth.
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4 Minute Read

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