Optimise Your Marketing Performance

At Ipsos Jarmany we believe that only those companies that use data to drive their marketing campaigns will be the ones to win the market share war. See below to find out how to be victorious….

Marketing solutions

Our Marketing Solutions


Artificial Intelligence in Marketing

At Ipsos Jarmany, we can build and deploy a variety of AI solutions (such as marketing mix models, logistical regression, clustering and sentiment analysis) that can help you to automate processes and decisions, discover meaningful insights and identify optimisations, such as:

  • Automatically choosing which channels you should be investing in to drive the most ROI
  • Predicting how successful a promotion will be based on different variables
  • Automatically segmenting your customers to maximise their lifetime value
  • Protecting your brand sentiment by making sure you respond to the reviews that really matter
  • Identifying personalisation opportunities, and automating the delivery of these personalised messages

We can support you with:

  • Identifying which AI models are best suited to your business needs based on the specific outcomes you require
  • Building, launching and ongoing management of AI models
  • Ensuring your data is in the right place so the model output is optimal
Our Mission

Investment Performance

Marketing investment refers to the different channels you’re choosing to invest your marketing budgets in. 

Whether that’s online or offline channels, marketeers need to be able to accurately track, measure and evaluate their marketing campaigns, so they can understand which marketing investments are:

  • Driving the best performance
  • Obtaining the best ROI
  • Resulting in a higher risk

There are a range of data analytics techniques that can help you evaluate your performance in real-time, so you’re always equipped to make the right decisions to get the best use out of your investments. 

We can support you with:

  • Consolidating data from multiple marketing channels to get a holistic view of your performance
  • Determining which channel is driving the best performance and ROI
  • Building visualisations to help derive insights from your investments
Investment performance
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Attribution Modelling

Attribution modelling is the process of determining how much credit for sales or conversions should go to different marketing channels. It’s used by marketeers to assess the effectiveness of their advertising and marketing campaigns in influencing purchase behaviour.

There are numerous types of attribution models, including:

  • First-touch attribution
  • Last-touch attribution
  • Multi-touch attribution

Ipsos Jarmany’s attribution modelling services can help you understand where your credits lie, so you can invest more in the most effective channels.

We can support you with:

  • Establishing which marketing channels and touchpoints are most influencing purchase behaviour
  • Consolidating your data sets so you can get a holistic view of your pre-sales touchpoints
  • Advising where, and how, to allocate your marketing budgets to best impact sales
Attribution modelling
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Promotion Management

Global companies with multiple products and services are implementing global and local promotions, offers and claims on a continuous basis.

Data and analytics can be used to better understand, and optimise, your companies promotional activities including:

  • Sales promotions
  • Advertising campaigns
  • Loyalty programmes

We have designed an end-to-end process to help you manage your promotions, measure the effectiveness, and drive engagement and sales.

We can support you with:

  • Understanding the true performance of your promotions
  • Predicting what impact different types of promotions will have on your sales
  • Managing the end-to-end process of implementing, and optimising, your promotions
Promotion management
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Field Force Optimisation

When managing your companies field force, it’s vital for you to understand which stores, what times, how often and what products/services to offer to drive the best performance from your retail partners.

Field Force Optimisation can help you to minimise costs, whilst maximising:

  • Productivity
  • Efficiency
  • Effectiveness

Data and analytics can help you make these decisions. By building reporting suites with accurate data, you can access the information you need to make decisions that drives the best performance.

We can support you with:

  • Consolidating data from your entire field force so you get one holistic view of performance
  • Analysing which aspects of your field force are driving the most impact
  • Identifying where you can implement optimisations to drive greater performance and efficiencies
Field force optimisation
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Econometric Modelling

Econometric modelling uses statistical analysis to discover how changes in activities are likely to affect sales and turnover, so you can predict future impact and make better-informed decisions.

Econometric modelling can help you to answer vital questions relating to resource allocation, and can also:

  • Save money
  • Drive better, faster results
  • Make your business more profitable

For example, in marketing mix modelling (a subset of econometric modelling), Ipsos Jarmany can assess marketing elements over time to arrive at an optimal allocation for each marketing channel. This can determine the right level of investment for each part of the marketing mix.

We can support you with:

  • Measuring the impact of sales based on changes to price, supply and other changes
  • Establishing which marketing channel drives the best performance
  • Mapping out future demand based on past behaviours and activity
Econometric modelling

Additional Resources

In order to improve, you need to be able to measure the success of your marketing efforts across a number of different channels. This article will broaden your understanding of your performance.

The term ‘predictive analytics’ sounds complicated, but it is actually quite straightforward. Read on to learn more about how it can help your marketing teams generate more conversions.

This demo is designed to manage all your marketing and digital data to help you understand how your marketing investments are performing and where to get the best return on investment.

Ready to Get Started?