Jarmany logo
< 1 Minute Read

What is data consolidation?

With so many sources of data available, it can be difficult to know where opportunities lie. Wouldn’t it be much easier if you could see exactly what you need?

Great things happen when your data comes together

Data consolidation means collecting, linking and integrating information from different sources depositing it into a single location. It can involve consolidating a few spreadsheets into one or collating the data from a range of wildly different systems and analytics tools.

The value of consolidation is in the insights it generates. With a central repository of information, you can see what’s working and what isn’t. You can also cleanse data — finding out if the same name appears in all five of your sales target databases. At which point, you’re in a great position to move forward.

Delivering real, business-focused outcomes

Working with a global business recently, we created a better understanding of return on investment by benchmarking historic sales data, linking it to investment activities and measuring sales performance both pre- and post-activity. This is the real kind of value we see continuously generated from bringing data together.

Data consolidation isn’t just vital to creating better sales and marketing functions. It’s the core of effective customer service. In many companies, data is still siloed, which means there’s no single, comprehensive view of customer information. Consolidation allows companies to know what their customers were sold yesterday, what they’re doing operationally today and what they might do tomorrow ‒ if they receive the right marketing data.

Do you need to consolidate your data?

There’s simply no point having access to all the data in the world if you can’t bring it together into a single source. Or make it available in an understandable and easily comparable format. If you’d like to find out how we can help you gain one single version of the truth, get in touch today and we’ll be happy to take you through some ideas.

Read more blogs like this:

12 Essential Steps To Be AI-Ready

Want to totally transform business growth and gain massive new efficiencies? Easy. Just add a bit of AI to the mix; it’ll be a walk in the park. That certainly seems to be the message right now. But is AI adoption really that simple?
Time icon
7 Minute Read

Demystifying Data Governance

In today’s data-driven world, organisations are accumulating vast amounts of data at an unprecedented rate. This surge in data has led to various challenges, including data security breaches, privacy concerns, and regulatory compliance issues, and if you get these wrong it can have severe consequences, from damaged brand reputation to hefty fines.
Time icon
4 Minute Read

Mastering Marketing Mix Modelling: Your Roadmap To Success

We delve in to what marketing mix modelling is and how you should be using it to uncover meaningful and actionable insights to guide your marketing investments.
Time icon
5 Minute Read