The Ipsos Jarmany Blog

Interested in reading more about the latest advances in data technology and wondering how this could have a positive impact for you? Browse our blogs to find out how you can start using data to help your business.

Stay in the loop with Ipsos Jarmany!

By entering your email address you’re agreeing to the terms outlined in our Privacy Policy.

All blogs

How to Use Predictive Analytics in Marketing

The term ‘predictive analytics’ sounds complicated, but it is actually quite straightforward. Read on to learn more about how it can help your marketing teams generate more conversions.
Time icon
5 Minute Read

A Guide to Product Performance Analysis

Almost every firm has looked to invest in data initiatives. But you need to do more than that if you want to make the most of your data and the insights it can provide…
Time icon
6 Minute Read

What is Predictive Analytics? An Introductory Guide

Predictive analytics has many proven benefits. From helping to optimise pricing to predicting the amount of demand for a particular product, this important tool has a track record of helping businesses gain a competitive edge.
Time icon
6 Minute Read

A Guide to Data Consolidation: Tips, Techniques and Benefits

The ability to capture more data represents a large opportunity for businesses to drive growth due to the insights it can provide. Read on to discover some of the ways it can assist you today.
Time icon
6 Minute Read

Six Benefits of Data-Driven Decision-Making

Success or failure for a business often comes down to the decisions made. So, how can you make sure that you’re making the right ones?
Time icon
6 Minute Read

5 Tips for Improving Your Website UX

Two-thirds of users have stated that a bad website UX creates a negative opinion of a brand in their mind. So, what are some of the key strategies you can implement to avoid this?
Time icon
8 Minute Read

Crumbs! What do I do when Cookies are phased out?

By now I’m sure you would have heard that we’re heading towards an imminent cookie-less future. But, what does that actually mean for the digital world and how is it going to impact users and advertisers? What’s driving this change and how do you future proof your tracking and targeting capabilities? Find out in this blog…
Time icon
5 Minute Read

Google Analytics is changing; here’s what you need to know

Google recently announced the sunsetting of Universal Analytics, also known as GA3, with a deadline for users to move to GA4. Businesses need to be prepared for this change so they can ensure a smooth transition. So, what do you need to know…
Time icon
2 Minute Read

The real benefits of real-time dashboards

In today’s data-driven world, the ability to effectively present and utilise data is paramount. To take this to the next level, analysing your data in real-time opens up endless possibilities and uncapped potential. But the real question is, how do you facilitate insights in a timely manner?
Time icon
3 Minute Read

Data Visualisation Tools

Businesses and organisations typically have many streams of data. For these streams to be usable they need to be presented in a form that’s understandable by those who need it to make decisions. Data viz tools transform “raw” data into graphs, charts, tables, lists and maps. They will also allow for reports to be created which can include narrative commentary supplied by data analysts.
Time icon
4 Minute Read

How to Use Big Data Effectively

Everyone’s talking about big data and how important it is. But what is big data? And more importantly, how can you use big data to your advantage, to boost profits and become more data-driven and agile?
Time icon
5 Minute Read

Ordinary data, extraordinary results

Data analysis is not just a tool or a technology; it is a way of thinking and acting. We have subconsciously been making data-driven decisions to resolve our day-to-day problems for some time.
Time icon
4 Minute Read

Start a conversation with us today