Digital Analytics

Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on the web and mobile. By optimising this experience organisations can have a significant impact on marketing ROI, content and revenue. Let us show you how.

AMI logo

CONVERSION RATE OPTIMISATION (CRO)

In a nutshell it’s simply about increasing the number of visitors to your website that convert into a customer in whatever desired action you want. In practise it requires a detailed understanding of the journeys potential customers take in order to optimise the experience.

UX ANALYTICS

UX Analytics is the measurement and analysis of user activity on a website or app that provides insights into how its design can be adapted to meet the current or changing needs of end users. Measurement can be quantitative and/or qualitative.

Information icon  Find out more

Data science icon
Tableau logo

ADOBE ANALYTICS

Adobe Analytics is used for applying real-time analytics and detailed segmentation across any marketing channel. It’s used to discover high-value audiences and powerful customer intelligence.

Information icon  Find out more

GOOGLE ANALYTICS

Google Analytics lets you measure your advertising ROI as well as track your web traffic, Flash, video, and social networking sites and applications.

Information icon  Find out more

Google Analytics logo