Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on the web and mobile. By optimising this experience organisations can have a significant impact on marketing ROI, content and revenue. Let us show you how.
In a nutshell it’s simply about increasing the number of visitors to your website that convert into a customer in whatever desired action you want. In practise it requires a detailed understanding of the journeys potential customers take in order to optimise the experience.
UX Analytics is the measurement and analysis of user activity on a website or app that provides insights into how its design can be adapted to meet the current or changing needs of end users. Measurement can be quantitative and/or qualitative.
Adobe Analytics is used for applying real-time analytics and detailed segmentation across any marketing channel. It’s used to discover high-value audiences and powerful customer intelligence.