E-commerce Optimisation

Organisations are lacking true visibility of whether their products are being accurately presented on partners websites and whether their marketing investments are getting the expected ROI.

Our E-commerce optimisation tools can put that information in your hand.

Your Challenge

A lack of visibility of how your e-commerce marketing investments are performing both in compliance and results terms

Our Solution

Web crawling robots that can look for data points that include products descriptions, images, search results and reviews for you and your competitors

Commercial Benefits

Enable you to make marketing investments based on real data points resulting in better ROI

80%

 

Of organisations using AI for digital commerce will achieve at least a 25% improvement in customer satisfaction, revenue or cost reduction by 2023

27.5%

 

Is the expected total of e-commerce sales vs non e-commerce in 2020, this is up by nearly 6% points from 2019, in the US it is up by 18% points

x2

 

Conversion rates can be at least doubled by applying our optimised solution

Your Challenge

  • You lack true visibility of whether your products and services are being accurately presented on your partners websites
  • Trying to track this data has become a resource heavy manual process
  • You feel that the investments you are making aren't underpinned by accurate data
  • You don't have an understanding of how your performance compares to that of your competitors
  • You cannot see any historical trends so you can't measure current versus past performance
  • You feel that your negotiating position lacks credibility
  • You have no way of presenting this performance easily and accurately to your wider teams and management

Our Solution

  • Web scraping robots (known as spiders) are given a start page and they follow a set of rules to investigate all relevant links and pull information from every page
  • The crawlers are then deployed to the cloud where they are given a frequency to run at to gather the data and upload it into a NoSQL database.  From there we clean, join and analyse the data and provide it to you in a specific format, be it raw csv or a dashboard designed to suit your needs
  • Those data points include: Product descriptions, Images, Price, Rich Media Content, Search Results, Banners, Links, Ratings, Reviews and more
  • We also take it one step further and use this data to create machine learning models that help with sentiment analysis or use advanced analytics to make further recommendations

Commercial Benefits

  • Informed investments; make marketing investments based on real data points
  • Increased market share; by focusing on the things that matter to your business this set of activities will deliver market share gains
  • A deeper understanding of competitors; understand how your competitors are performing across retail and search will give you an understanding of where the opportunities are
  • Content; get control of your product listings, product reviews and pricing that delivers both quality control and competitive pricing
  • Analytics; build statistical models to plan ahead and drive improved share of voice and ROI

Start your E-commerce Optimisation conversation

With Jarmany on your team you are closer than ever to improving your performance with E-commerce Optimisation.

Start your conversation by calling us on +44 (0)203 051 4960 or email hello@jarmany.com.